Croatian Marketing Association, or CROMAR, was founded in 1991. The main goal of the Association is to gather marketing experts and experts from other marketing-related areas, which are interested in improving the marketing profession. In order to improve better understanding of marketing theory and practice, numerous national and international academic conferences and expert meetings has been organized by the Association. The aim of the Association is also to inform members, interested experts and institutions about latest marketing issues. Recent scholarly research findings are provided by the MARKET/TRŽIŠTE, the official journal of the Faculty of Economics & Business – Zagreb, Marketing Department and CROMAR.

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